At Aveda, The Art and Science of Pure Flower and Plant Essences, follows the belief that Nature is the best beauty artist of all. This is why Aveda continually strives to increase the use of naturally derived ingredients whenever possible.
Naturally Derived: Aveda defines naturally derived ingredients to be those for which more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source.
Aveda commits to deliver high performance, botanically-based products that are kinder to the planet – which is good for all of us -- goes much deeper than the use of naturally derived ingredients.
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Aveda and Green Ingredients
The Aveda goal is to ensure products will benefit our guests through exceptional performance, while delivering the continued promise of environmental and social responsibility.
Aveda's products are formulated without parabens, phthalates and sodium lauryl sulfate. Aveda ensures that ecological and cultural diversity is represented by responsibly sourcing key ingredients from different habitats all over the world.
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